Owing to the sudden demise of the British Ski & Snowboard Federation (aka Snowsport GB) which went into administration on 5th Feb. 2010, the fourteen British Ski & Snowboard athletes, departing for the Winter Olympics, which start in Vancouver next weekend, were going to be without the two most important members of their team…………..the two Coaches!

Having worked tirelessly with their squads for several years, this was a huge blow to the athletes, who include world ranking Chemmy Alcott and Zoe Gillings amongst their group.

Following urgent phone calls to a number of travel industry “friends”, the Board of Directors at Snowsport England have managed to raise over £5000 to contribute to the costs of getting the two coaches out to Vancouver. The BOA (British Olympic Association) can now ensure their attendance.

Support came from Crystal Ski Holidays (Tui), Erna Low Ski Holidays, Norfolkline Ferries, TK Maxx (ski clothing retailer), Peak Retreats Ski Holidays, Ski Verbier Holidays, HolidayExtras and yet-to-be-built indoor snow centre SnOasis.

Peter Stratton, Commercial Director for Snowsport England, commented:

“We couldn’t stand by and see one of the most impressive British squads for many years having to prepare and compete without the support of their coaches on hand in Vancouver”. He went on to say that with the fantastic support of the above companies, this will give a great boost to our chances of bringing home a medal from the 2010 Winter Olympics.