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Exclusive: Crystal Ski’s first TV advert featuring Alberta, Canada [video]

7 November 2011 5 Comments

If you’re settling down in front of the television tonight, tune in to Channel 4 and you may be in for a nice surprise. Travel Alberta and Crystal Ski’s first ever television advert will be broadcast tonight as part of a national campaign to promote snowsports holidays to this area of the Canadian Rockies. But if you can’t wait that long, here at ski-buzz we’ve got a sneak preview of the advert so you can have a look right now…

Exclusive sneak peek of Crystal Ski’s first TV advert

Partnered with Travel Alberta, the 30-second long advert takes a slow motion look at the unique experiences and fantastic powder skiing available in the Alberta region, which includes world famous ski resorts such as BanffLake Louise and Jasper. The advert includes shots of children catching powdery snowflakes on their tongues, ice skating, a team of huskies sprinting towards the camera, as well as some jaw-dropping shots of skiers and boarders enjoying Alberta’s legendary champagne powder conditions.

The TV advert will be screening from tonight, Monday 7 November, on Channel 4 Digital and associated channels nationwide.

For more information on ski holidays in Alberta visit crystalski.co.uk/albertasnow

Win a ski holiday to Alberta

Crystal Ski currently have a fantastic competition to win a ski holiday for 2 to ski in the Alberta resorts of Jasper, Lake Louise and Banff. To enter, all you need to do is explain in 100 words why Alberta is such a superb destination for a winter sports holiday. Competition closes on 31st January 2012.

Find out more and enter competition

What do you think?

It’s unusual to see a ski and snowboard themed advert on TV, so here at ski-buzz we’d love to know what you think of this latest offering. Leave us a comment below, or you can join in the conversation with us on twitter and facebook.

This post was written by Amy Fletcher, Online Content Executive for Crystal Ski.

5 Comments »

  • Mary said:

    LOVE this!!!

  • Juliette said:

    What is the name of the song in the advert-I love it? Great advert.

  • admin (author) said:

    Hi Juliette, the song is the song is by an Alberta artist, Wil Mimnaugh and is titled “Here We Go”. You can find out more about him, other songs, etc. on his website http://www.ibreakstrings.com/

  • Ginnie Hayes said:

    What a great song, been searching for the name, came across it by accident, going to listen to more from this guy! Oh and great advert too!

  • » Win a dream ski holiday to the Canadian Rockies [competition] said:

    [...] you’ve seen Crystal Ski and Travel Alberta’s TV advert in recent days and Alberta has now been added to your wish [...]

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